Industry professionals design ProRodeo logo for Buffalo, Minn.

Minnesota’s oldest ProRodeo celebrates 70th anniversary with a new logo

Published Article Billings Gazette, Missoulian and 406sports.

Omaha, Neb. (January 8, 2024) - Kirchmann Media Group (KMG) and Photography by Mary Peters created a one-of-a-kind logo for Minnesota’s oldest ProRodeo in Buffalo.  The new logo features a bucking horse designed from photographs taken by Mary Peters.

“A logo is a signature piece for a brand and requires research and industry knowledge to make it effective and standalone without duplication. I knew for this client (Buffalo Rodeo Association) it required a professional image that wasn’t circulating or available clip art, so I enlisted my colleague Mary Peters to collaborate,” said Kirchmann, owner of KMG.

Peters and Kirchmann are industry colleagues with experience working together in and out of the arena, literally.  They are both small business owners with Montana roots.  Photography by Mary Peters is based outside of Billings, Montana.  Kirchmann started her media agency in Missoula, Montana back in 2009.

Each woman spends nearly two weeks a year in Las Vegas covering the Wrangler National Finals Rodeo (WNFR).  They have developed a friendship beyond media credentials and work assignments around the Professional Rodeo Cowboys Association (PRCA) and Women’s Professional Rodeo Association (WPRA). They have a deep appreciation for each other’s strengths.

“To design a logo for an Association that has been around for 70 years is a true honor.  Gretchen and I have worked together on many projects, but this has to be one of my favorites.  She knew the history of the rodeo and had a great idea of what they wanted which makes it so much easier for me to design a logo they can be proud of,” explained Peters.

Mary Peters

Gretchen Kirchmann

Each female business owner brought their talents to the project including publicity, advertising, marketing, photography, and graphic design. The team worked together to design the new Buffalo PRCA Championship Rodeo logo to replace one that didn’t’ work in the digital age. Peters added a 70th anniversary option to mark the milestone with a ribbon depicting the dates 1955 to 2024.